PM attempts new messaging strategy with climate announcement from Azerbaijan

This week in Azerbaijan, we saw Keir Starmer honing the art of delivering different messages to different audiences. An essential survival skill in politics, it feels like the new backroom team in Number 10 are finding their feet as they attempt to wrestle the challenging political landscape more to their advantage.

A new approach was rolled out at the COP climate change summit in Baku. The prime minister turned up with a daunting announcement which flies in the face of prevailing political orthodoxy.